The difference between marketing and branding is often misunderstood, and while they may seem like the same thing, it's important to understand the distinction. Understanding this will help you make better-informed decisions regarding your company's marketing strategy.
Marketing and branding are both important for a business. But, what comes first, and what is the best way to define these concepts?
Well, branding will always come before marketing because we have to BE a brand first, then market it to our consumers! So what is branding?
Branding is about identifying who you are to your audience and this is done through showing your values, mission, and vision. This creates a long-term response and conversation amongst your audience who may become loyal to your brand.
Branding not only entails the elements mentioned but MUCH more. In essence, your brand is the WHY. Why are you doing what you do? Once you can identify the why then it leads to what you want to show and how can you show it to your audience.
Branding includes your personality. How do you want to be recognized by your consumer? Happy, passionate, inspirational, trendy, or sassy! Whatever you decide those traits are, just remember that it has to be consistent across the board or it will create confusion.
Remember the phrase: "You are who you attract." If you are targeting entrepreneurs, think about what type of personality traits and mindset those people possess. Does it align with your own?
Your brand represents you and it's best to determine what those elements are first because once that is displayed, the right people will follow and this builds brand loyalty and trust over time.
Once you have answered the hard questions, now it's time to sell yourself.
Marketing is a vital component of a successful business. It increases the visibility and awareness of a business, attracts new customers, and increases revenue. There are many ways to advertise your business, such as TV commercials, billboards, radio ads, social media marketing, email marketing, and more!
Marketing is all about getting your audience's attention and being able to sell your service or product to them. This creates a short-term response and builds awareness about your business.
As a marketer you not only need to know how to get people's attention but also what content to create that will have an impact on them. In today's digital world, being visible to your target audience has never been more important. With so many businesses vying for attention, it can be difficult to get noticed.
Marketing isn't just about advertising though - it's about making sure potential customers know who you are and what you have to offer. It's about getting your message in front of them when they're looking for a solution to their problem or want a new experience or piece of information. Every business needs a marketing plan because without a clear strategy, every other aspect of running the company will be much harder.
A strong brand will help attract loyal customers, but a great marketing campaign will attract new ones too.
It's time to GROW, PROMOTE and SHARE your business through branding and marketing the right
way.
Commentaires